Building a strong author brand requires a consistent and engaging social media presence. However, it can be challenging to continuously generate fresh, interesting content that resonates with your audience. You want to avoid a constant stream of “buy my book” messages and instead, create genuine connections. The web design experts at Lancing Light LLC understand how to help authors maintain a vibrant online presence. Here are 15 topics writers can use to spark conversation on social media.
15 Ways to Boost Your Author Brand on Social Media | Lancing Light LLC
15 Engaging Social Media Topics for Writers
1. What You’re Reading Now: Readers are drawn to the person behind the pages. Sharing insights about the book you’re currently enjoying reveals your personal tastes and creates a more authentic connection with your followers.
2. Writing and Grammar Tips: Leverage your expertise! Share your favorite writing tips, tricks, and grammar advice. This positions you as an authority and provides valuable content for your audience.
3. Your Writing Journey: Open up about your creative process. Talk about how you started, the challenges and breakthroughs you’ve experienced, moments of self-doubt, and the inspirations behind your work.
4. Reactions to Industry News: Stay current and share your thoughts on the latest literary events, such as book prize announcements or new releases from your favorite authors.
5. Hobbies: Let your fans see what you do when you’re not writing. Whether it’s hiking, cooking, or painting, sharing your hobbies offers a glimpse into your life and provides a perfect opportunity to post engaging photos.
6. Lists of Favorites: Lists are highly shareable and easy to consume. Create lists of your favorite books, authors, or even snacks. Consider a short video to make it even more engaging.
7. Funny GIFs/Memes: On-brand humor can be a great way to connect with your audience. Memes and GIFs are inherently shareable, which can help your content reach new readers.
8. Inspiring Quotes: A powerful quote can be uplifting and foster a human connection. Use free tools to create visually appealing posts featuring memorable, motivational, or funny quotes from writers and artists.
9. Ask Me Anything (AMA): Invite your audience to ask you questions. This strengthens your relationship with followers and gives you a natural way to talk about your latest work.
10. Interesting Products: Share the tools and gadgets that make your writing life easier or more enjoyable. This could be anything from a special keyboard to a T-shirt with a funny writing-related slogan.
11. Collaborations: If you’re working with a co-author or attending an event with other writers, share the experience with your followers. This also helps you tap into the audiences of the other authors involved.
12. Current Writing Project: Give your audience a sneak peek at your work-in-progress. Sharing an excerpt can build anticipation and, ultimately, boost readership and sales.
13. Shout-Outs and Thank-Yous: Acknowledge and appreciate your followers. Respond to comments and messages, and give shout-outs to beta readers, editors, and others who have supported you on your journey.
14. Writing Prompts: These can be fun for both writers and non-writers. Posing a creative prompt can inspire new ideas and help you reach a broader audience.
15. Everyday Life and Holidays: Share glimpses of your daily life. Whether it’s your holiday traditions or the flowers blooming in your garden, these posts show the real person behind the author and can be incredibly charming.
Fresh, interesting social media content is key to building a loyal fanbase. Lancing Light LLC specializes in creating professional author websites that are not only visually appealing but also strategically designed to feature your social media links. We believe every writer should have a professional online home. Our team at Lancing Light LLC will work with you to design a great-looking website that perfectly suits your style, genre, and budget.
Lancing Light LLC is dedicated to helping authors succeed online. To learn more about our web design services and how we can help you build your online platform, contact us today for a free consultation.
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