Google Analytics is like a big, beautiful data cake. It’s full of delicious insights that can help you grow your business. But like any cake, it can be a little daunting to take a bite. That’s where we come in. We’re the bakers who can help you slice and serve up the perfect serving of Google Analytics for your business.

We’ll help you understand what your data is telling you, and we’ll show you how to use it to improve your website, your marketing, and your bottom line. Whether you’re a creative entrepreneur or a seasoned businessperson, we can help you make the most of Google Analytics.

Google Analytics can be used to track a variety of website metrics, including:

• Website traffic – This includes the number of visitors to your website, the pages they visit, and how long they stay on each page.
• Conversion tracking – This allows you to track how many visitors to your website take specific actions, such as making a purchase or signing up for a newsletter.
• Goal tracking – This allows you to set goals for your website, such as increasing website traffic or generating more leads.
• Audience segmentation – This allows you to segment your website visitors into groups based on their demographics, interests, and behavior.
• Reporting – Google Analytics provides a variety of reports that can help you understand your website traffic and make informed decisions about your website marketing.

To use Google Analytics, you will need to create a Google Analytics account and add a tracking code to your website. Once you have added the tracking code, Google Analytics will start collecting data about your website traffic. You can then use the reports in Google Analytics to analyze your data and make informed decisions about your website marketing.

Here are some tips for using Google Analytics:

• Set goals – Before you start using Google Analytics, it is important to set goals for your website. This will help you track your progress and make sure that you are using Google Analytics effectively.
• Track the right metrics – Google Analytics offers a variety of metrics, but not all of them are relevant to every website. It is important to track the metrics that are most important to your business.
• Use reports – Google Analytics provides a variety of reports that can help you understand your website traffic and make informed decisions about your website marketing. Make sure to use the reports to track your progress and make adjustments to your marketing strategy as needed. They could be daunting to setup properly to give you a good idea of the info you need, but as a Lancing Light LLC client we’ll take care of the tough stuff!
• Get help – If you need help using Google Analytics, there are a number of resources available, including the Google Analytics website, the Google Analytics blog, and the Google Analytics community forum. There is always us here at Lancing Light LLC to answer any questions you may have!

Here are the steps on how to set up Google Analytics on WordPress:

1. Go to the Google Analytics website and create an account.
2. Once you have created an account, you will be given a tracking ID. This is a unique identifier that will be used to track your website traffic.
3. Go to your WordPress dashboard and click on “Plugins”.
4. Search for “Google Analytics” and install the plugin.
5. Once the plugin is installed, activate it.
6. Go to the plugin settings page and enter your tracking ID.
7. Click on “Save Changes”.
8. Google Analytics will now start tracking your website traffic.

Here are some additional tips for setting up Google Analytics on WordPress:

• Make sure that you have installed the latest version of the Google Analytics plugin.
• If you are using a child theme, make sure that you have copied the tracking code to the child theme.
• If you are using a caching plugin, make sure that you have cleared your cache after adding the tracking code.
• You can also use a Google Analytics dashboard widget to view your analytics data in your WordPress dashboard.

All of these additional steps may feel daunting but they’re easy. We here at Lancing Light LLC will take care of your questions and concerns as our customer!

Do Squarespace, Shopify, and Wix use Google Analytics and how do I set up Google Analytics on Wix, Shopify, or Squarespace?

Yes, all three platforms use Google Analytics. In fact, they all have built-in integrations with Google Analytics, so you can connect your website quickly to Google Analytics without having to add any additional code.

Here’s how to connect Squarespace to Google Analytics:

To connect your Squarespace website to Google Analytics, go to your Squarespace dashboard and click on “Settings”. Then, click on “Integrations” and scroll down to “Google Analytics”. Click on “Connect” and follow the instructions.

Here’s how to connect Wix to Google Analytics:

To connect your Wix website to Google Analytics, go to your Wix dashboard and click on “Website”. Then, click on “Settings” and scroll down to “Analytics”. Click on “Connect” and follow the instructions.

Here’s how to connect Spotify to Google Analytics:

To connect your Shopify store to Google Analytics, go to your Shopify admin and click on “Online Store”. Then, click on “Preferences” and scroll down to “Google Analytics”. Click on “Connect” and follow the instructions. 

The Shopify experience would be highly improved by using Google Analytics as a way to track your store’s traffic. It can only improve your store’s performance and marketing.

Now although some of these platforms seem easy enough to setup Google Analytics if you’re technically included. But there’s a lot of work behind the scenes to make sense of the data and how it can improve your website’s traffic. So what are you waiting for? Let’s get started!

Here are some additional details about what Lancing Light LLC can do for you:

• We’ll help you set up Google Analytics and configure it to track the data that’s most important to you.
• We’ll teach you how to read and interpret your Google Analytics data.
• We’ll help you create custom reports that highlight your key performance indicators (KPIs).
• We’ll work with you to develop a data-driven marketing strategy that will help you reach your target audience and achieve your business goals.

If you’re ready to take your business to the next level, contact us today to learn more about how we can help you with Google Analytics.