In our hyper-connected world, the glow of screens and the constant buzz of notifications have become the background hum of our lives. We're always on, always reachable, always "producing" – whether it's content, emails, or the next big idea. But this relentless pace...
Building a strong author brand requires a consistent and engaging social media presence. However, it can be challenging to continuously generate fresh, interesting content that resonates with your audience. You want to avoid a constant stream of "buy my book" messages...
Optimizing the traffic and user engagement on your existing author website doesn’t require a complete redesign. In fact, Lancing Light LLC knows that a simple yet impactful change can significantly improve your website's performance: social media integration. This one...
TikTok is gearing up for a fresh chapter in its rulebook. On September 13, 2025, the platform’s newly updated Community Guidelines will go into effect. While much of the revision is simply a rewrite for clarity, there are some changes worth noting if you’re a creator,...
Are you looking for ways to repurpose your content and reach more people? Here are some tips on how to transform your existing content into new formats and platforms: Turn your popular blogs into social media posts. Share snappy facts, statistics, or advice from your...
Is your business or project ready to be taken to the next level? Excellent, then it's time to think about launching a website! A website is an essential part of any online presence, and it can help you connect with new customers, promote your products or services, and...
Snapchatters now have the ability to try out SnapChat’s experimental, friendly, chatbot named My AI. You can use this AI to be your personal sidekick and ask it questions, have it offer you advice or even help plan trips. If you’re running behind on dinner you could...
The business world and technology go hand in hand. In today’s world, businesses need to be able to adapt to a rapidly changing environment to become quickly efficient, so they set themselves up for success. Technology can help businesses do just that by providing them...