Are you ready to expand your reach and connect with a vast audience of potential readers? At Lancing Light LLC, our tech experts are always on the lookout for new ways to increase online engagement for the community. One very effective way to help your blog posts reach a larger audience is to catch the attention of Google Discover, which has over 800 million active users and counting. Here’s how you can make it easier for Google Discover to boost traffic to your author blog.

Get Your Blog Seen on Google Discover

Google Discover personalizes content for uers based on their browsing habits and interests. Unlike traditional search, it surfaces content users might be interested in, even if they haven’t directly searched for it. This keeps users engaged with a steady stream of fresh content. However, discoverability through Discover can be unpredictable.

Create fresh content regularly

Focus on quality over quantity when creating.

Build a strong linking structure. Internal links connect users to related content on your website, improving user experience and website navigation. External links to authoritative sources establish your credibility and provide valuable context for your readers.

Keep Your Blog Posts Relevant

People are naturally drawn to fresh content, and aligning your blog with what they’re searching for online is a recipe for success. This increases your chances of ranking higher in search results and getting recommended by Google Discover.

For instance, if you’re passionate about environmental issue, consider writing a post about sustainable living tips in the wake of a recent documentary’s release on Netflix. This taps into the current interest surrounding the topic and leverages the popularity of the streaming platform to attract a wider audience. Remember, staying relevant keeps your blog at the forefront of online conversations.

Include Quality Visuals

Make your content visually appealing to stand out in Google Discover. Google Discover prioritizes visually engaging content, so include high-quality images or videos. Use large images at least 1200 pixels wide with the “max-image-preview: large” setting in the HTML head section of your relevant pages.

Test Your Website Pages

Optimize your website for Discover using Google’s tools. A/B testing helps you measure the impact of website changes, while Google Analytics tracks user behavior and website traffic. This data helps you understand what resonates with your audience and allows you to refine your content strategy for Discover. Remember, a well-structured and engaging website increases your chances of getting noticed by Google Discover.

The first step to getting Google’s attention is to have a well-designed, up-to-date website. Lancing Light LLC can help you with designing and maintaining a professional website. Check out our portfolio and schedule a free consultation today! ☺️